The mobile promotion truck needs of chain coffee brands focus more on “brand display + exquisite experience”. The food truck adopts matte white as the main color, with a transparent acrylic display window embedded on the side. The internal equipment all uses small commercial coffee machines and constant temperature milk jugs, and even a small bar position is reserved, allowing customers to order and drink on the spot next to the truck, seamlessly connecting with the store experience.
There is also a customer who makes handmade desserts for outdoor markets, requiring “flexibility + beauty”. We designed a 360-degree rotating display rack, added detachable green plant decorations on the top of the food truck, and decorated the car body with retro pattern stickers. It can quickly attract attention in the market and flexibly shuttle through crowded stalls with its small size, which is very popular among young consumers.
